On Campus
60
Rs. 955,000.00
Tuition fees do not include:10 Months
+ 6 Months European Master
Hyderabad
Welcome to the European Master + PG Certificate in Business Analytics at TECHNOGENT Hyderabad Campus, where academic excellence seamlessly integrates with Hyderabad’s dynamic business landscape to create a transformative educational experience.
Our programme is meticulously designed to equip driven professionals with the advanced skills and strategic insights necessary to excel in the fields of business analytics and data-driven decision-making. By offering a dual-phase structure—starting with the PG Certificate and culminating in the European Master in Business Analytics—we provide a comprehensive pathway for academic and professional advancement.
Graduates of this programme are well-equipped to pursue a variety of roles where business analytics is crucial:
By completing this programme, you will be prepared to contribute significantly to your organization, leveraging analytics to drive innovation, efficiency, and growth. The skills acquired enhance your employability across sectors such as finance, marketing, technology, healthcare, and any industry where data-driven decision-making is pivotal
At Technogent, academic excellence is at the heart of everything we do. Recognised as a top-ranked international university in Europe, Technogent has earned 5 prestigious QS Stars, solidifying its position as a leader in higher education.
*Technogent, a European partner university of Technogent Mumbai, accredits the quality of its educational and teaching programme, as well as accrediting and awarding the European Master.
The programme is structured into two distinct phases: the PG Certificate in Business Analytics and the European Master in Business Analytics This structure ensures a balanced blend of theoretical knowledge and practical application, preparing you to excel in your chosen field.
The PG Certificate in Business Analytics comprises the first three semester, offering a series of specialised courses that provide foundational knowledge and practical skills essential for effective business analytics.
Finance Management (6 ECTS)
Throughout this course, you will explore the time value of money, interest rates, and other economic variables that influence business operations. You will develop the ability to interpret financial statements, create detailed budgets, and plan short-term treasury operations. Additionally, the course covers long-term projections through business planning and culminates in methodologies for evaluating whether the company has met its budgeted outcomes through variance analysis. With a practical and operational focus, complemented by real-world examples from medium-sized, large enterprises, and agile IT firms, you will be well-prepared to apply these financial management skills effectively in any business context.
Artificial Intelligence Applications Management (6 ECTS)
Step into the future with our Artificial Intelligence Applications Management course, where cutting-edge technology seamlessly integrates with strategic business management. In an era where AI is revolutionizing industries, this course equips you with the practical skills and managerial expertise necessary to implement and oversee AI-driven projects effectively. You will delve into a variety of AI tools and technologies, gaining hands-on experience in deploying AI solutions that drive innovation, enhance efficiency, and provide a competitive edge. Through a harmonious blend of theoretical frameworks and practical applications, you will learn to manage AI initiatives from conception to execution, ensuring they align with organizational goals and deliver measurable value. Whether your ambition is to optimize operational processes, develop intelligent products, or lead comprehensive digital transformation efforts, this course prepares you to harness the full potential of artificial intelligence within a business context.
Talent and People Management (6 ECTS)
Our Talent and People Management course is meticulously designed to empower you with the strategic insights and practical skills essential for managing human capital effectively in today’s dynamic business environment. This course delves into every facet of talent management, from designing and organizing a modern Human Resources (HR) department to harnessing data analytics for informed decision-making. You will learn to integrate top management into your HR strategies, leveraging Recruitment 4.0 and social media for effective talent acquisition, and leading digital transformations within HR practices. Additionally, you will explore innovative techniques such as People Analytics to drive performance and foster a data-driven culture within your organization. Delivered entirely online, this course offers the flexibility to balance your studies with professional commitments, ensuring you can advance your career without compromising your current responsibilities.
Marketing and Sales Management (6 ECTS)
Embark on a transformative journey through the intricate world of marketing and commercial management with our Marketing and Sales Management course. In an era characterized by intense competition and rapid technological advancements, mastering the art and science of marketing is paramount for business triumph. This course offers an in-depth exploration of contemporary marketing theories and practices, equipping you with the ability to craft and execute strategies that elevate brand visibility, attract and retain loyal customers, and foster sustainable growth. By seamlessly blending theoretical foundations with practical applications, you will gain invaluable insights into consumer behavior, market opportunity identification, and multi-channel commercial communication. This comprehensive approach prepares you to lead and innovate within international marketing teams, driving your organization towards excellence in the global marketplace.
Business Strategy (6 ECTS)
Through an integrative approach that combines theoretical frameworks with practical applications, this course equips you with the skills to develop robust internationalization strategies and navigate the complexities of global business environments. Whether you aim to lead strategic initiatives, drive organizational growth, or enhance your analytical capabilities, this course will prepare you to make informed and impactful decisions that align with your organization’s objectives and adapt to changing market conditions.
Digital Transformation Management (6 ECTS)
Our Digital Transformation Management course is meticulously designed to equip you with the expertise needed to spearhead innovative and sustainable digital initiatives across various business contexts. Delivered entirely online, this course offers unparalleled flexibility, allowing you to learn at your own pace while engaging with rich multimedia content curated by industry experts. Through a dynamic blend of theoretical insights and hands-on activities, you will gain a comprehensive understanding of digital transformation strategies that drive competitiveness and foster a culture of continuous innovation within your organization.
Business Intelligence (6 ECTS)
This course teaches you how to leverage BI tools to make informed decisions, improve operations, and foster a competitive advantage. Covering everything from data warehousing to advanced data mining techniques, you will explore various facets of BI, including data visualization, ETL processes, and performance measurement frameworks. With a focus on practical applications, you will engage in real-world projects, enabling you to integrate data insights effectively into business contexts.
Predictive Analytics and Machine Learning (6 ECTS)
Our Predictive Analytics and Machine Learning course provides an in-depth exploration of how Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) technologies can be leveraged to solve these challenges. You will begin by understanding the concept of AI, its relationship with ML and DL, and the types of problems these technologies can solve. This foundational knowledge will be expanded through practical insights into designing, building, and deploying intelligent models across different sectors. The course also emphasizes applying these technologies in real business environments, exploring the best ways to create coherent and efficient models and how to present meaningful insights to decision-makers. Additionally, we explore generative AI and its growing importance in business settings, giving you the tools to understand and harness its potential.
Business Analytics (6 ECTS)
The Business Analytics course provides students with the essential tools and techniques required to analyze business data and extract actionable insights that drive organizational success. Unlike traditional data analysis, business analytics focuses on solving real-world business challenges using data-driven methods, transforming raw data into strategic decisions. Throughout the course, you will engage in a variety of business case studies, learning to apply statistical analysis, data mining, and machine learning techniques to make informed decisions. This course blends theoretical knowledge with hands-on practice, emphasizing a holistic approach to analytics, which includes understanding data management, interpreting data trends, and generating prescriptive actions that align with business goals. By the end of the course, you will be proficient in navigating the entire analytics process, from problem identification to delivering impactful solutions.
Upon successful completion of these nine courses, you will be awarded the PG Certificate in Business Analytics. This certification equips you with essential skills to leverage analytics effectively, setting the stage for further academic and professional advancement.
European Master in Business Analytics
To obtain the European Master in Business Analytics, graduates of the PG Certificate in Business Analytics must undertake a Master Thesis and a Professional Internship. This phase allows you to apply your acquired knowledge in real-world settings, conduct in-depth research, and develop specialized expertise in your area of interest.
This structured programme ensures a balanced approach to academic growth and industry relevance, preparing graduates for leadership roles and enabling them to make significant contributions to the tourism and hospitality sectors.
Technology and Data Analytics Expert: Over 10 years of experience in AI, digital transformation and aeronautical engineering in the Argentinean Air Force.
Extensive hands-on experience: Experience in luxury hotel management at La Manga Club Resort, applying technology to improve operations and customer experience.
Innovation Leader: Integrates Big Data, AI and machine learning to transform data into strategic business decisions.
Personalised Mentoring: Accompanies students in solving business problems with advanced analytical tools.
Global Readiness: Develops leaders to face the challenges of the digital and international market.
Experience in the education system: allows her to take a personalised teaching approach, leading interactive discussions and providing constructive feedback, enabling students to understand complex concepts in a practical way. Her ability to create a dynamic learning environment fosters the development of creativity and critical thinking, crucial for professional success.
Experience in the financial area in companies: this has given her the ability to develop research studies and produce important publications. In addition, she is able to transmit in teaching everything she has learned and implemented in the real world, as well as to teach how to face the challenges of today's labour market.
Multicultural Expertise: Sárka brings a global perspective to her teaching, having worked as an export manager at PH Leather Company and a logistics officer in the Czech Armed Forces.
Industry-Relevant Educator: At TECHNOGENT, she coordinates academic modules in Sports Marketing and Financial Management, blending theory with hands-on industry knowledge.
Dynamic Mentor: Fluent in multiple languages, Sárka creates an inclusive learning environment that prepares students for leadership in international business.
Practical Focus: Equips students with real-world financial and operational insights to excel in today’s competitive global markets.
Industry-Backed Insight: As Consumer Insights Manager at AMC Natural Drinks, he has pioneered the use of data-driven strategies to influence product development and marketing.
Global Experience: His international research and collaborations give students a deep understanding of consumer trends across diverse markets.
Innovative Educator: Francisco’s teaching approach combines academic rigour with real-world business challenges, offering students direct applications of consumer psychology and data analysis.
Mentorship Focus: Specializes in helping students leverage neuromarketing and data analytics to drive impactful marketing decisions in today’s competitive global marketplace.
Marketing and International Business Expert: Specializes in digital marketing, UX, and business development, focusing on international markets.
Extensive Industry Experience: Over ten years working in marketing and product management for global companies, including Spain, Belgium, and Ireland.
Innovation Leader: Implements cutting-edge digital strategies to drive business growth and improve customer experiences.
Personalised Mentoring: Guides students in applying marketing strategies to real-world business scenarios.
Global Mindset: Prepares future leaders to thrive in international business environments with practical, hands-on training.
Industry Expertise: With over a decade of experience as a senior private banker at Andbank, Eugenio provides his students with real-world financial insights.
Educator and Mentor: As a professor at TECHNOGENT, he leads the Financial Advisory Programs for Athletes, equipping students with skills in investment strategies and long-term wealth planning.
Innovative Entrepreneur: Founder of Kattum Yachts, showcasing his versatility in combining finance with business development.
Expert in Digital Transformation: Decades of experience consulting for top organisations in tourism, hospitality, and other sectors.
Extensive Industry Experience: Guides companies through digital transformation, enhancing competitiveness and navigating today's digital landscape.
Innovation Leader: Drives organisational change by adopting digital tools and strategies.
Practical Expertise: Brings real-world knowledge to his students at TECHNOGENT, EOI, and IE Business School, ensuring they are prepared to implement digital solutions.
Global Impact: Involved in large-scale projects, including Turisme Comunitat Valenciana and Digital Tourism Think Tank.
Expert in Global Business Strategy: With a PhD in Business Management, Manuel brings extensive experience in corporate communications and international relations.
Industry Innovator: His leadership roles, including Chief Academic Officer at GGTech Entertainment, reflect his ability to design cutting-edge academic programs like the Esports Business Master.
Practical Mentor: Equips students with the skills to excel in competitive international markets through hands-on learning.
Global Vision: Blends academic excellence with real-world strategic consultancy for public and private organisations.
Extensive R&D Expertise: Brings real-world experience from working at Airbus Defence and Space and Alstom Transport, contributing to AI-based systems for high-tech industries.
Innovative Educator: Teaches students how to apply machine learning and predictive analytics to solve complex problems across various sectors.
Hands-On Approach: Ensures students gain practical insights into deep learning, computer vision, and AI applications for business and technology.
Industry Leader in AI-Driven Education: As a PhD candidate and researcher at Stanford University and TECHNOGENT, Pau's work focuses on the transformative role of AI and spatial computing in shaping the future of education.
Creative Technologist: Directs cutting-edge projects at TECHNOGENT, pioneering the use of AI in digital solutions.
Mentorship and Real-World Focus: Guides students in implementing AI technologies to solve complex business challenges, ensuring they are equipped for the rapidly evolving digital landscape
Extensive Industry Experience: With over 30 years of experience, Sanjoy has held responsible positions in major organizations, including Tata Motors, NTPC, BrahMos Aerospace, and Jaypee Group. His extensive knowledge in project management spans energy, defense, and large-scale infrastructure projects, bringing practical and deep insights to the classroom.
Distinguished Academic Background: Sanjoy holds an MBA in Project and Operations Management from IIM Bangalore and a BE (Mechanical) from IIT Roorkee, demonstrating a strong commitment to academia as a former faculty member of the Xavier Institute of Management and Entrepreneurship (XIME) and other leading institutes.
Specialization in Project Management Training: Known for his expertise in planning, scheduling, and feasibility assessment, Sanjoy has trained executives in complex project management concepts at institutions such as L&T Institute of Project Management, Vadodara. His classes incorporate advanced techniques such as PERT/CPM and critical chain project management, providing students with a solid framework for success.
Global Perspective in Operations Management: His international work, including coordinating Indo-Russian joint ventures, enriches his teaching with a global perspective on operations and strategic planning. Sanjoy's role in the development and management of the BrahMos supersonic missile system underscores his strategic vision and project management.
The combination of Sanjoy Mukerji's academic rigor and practical experience ensures that his students are well-equipped to tackle the challenges of operations and project management, acquiring essential skills to manage complex projects on a global scale.
capabilities.
Expert in Sports Economics: Holds a PhD in Sports Economics and has a decade of teaching experience across top institutions, including IIMs, Jio University, and Symbiosis.
Chartered Accountant and Economist: Combines financial acumen with expertise in international trade laws, holding multiple advanced degrees and distinctions, including a diploma from ICAI, New Delhi.
Industry-Academia Thought Leader: Member of Kreedangan, contributing to the development of human resources in India's sports sector.
Global Experience: A former professional in consulting, investment banking, and technology, with 10 years of corporate experience in the US and Europe.
Prolific Contributor: Regular author of sports-related research, articles, and podcasts, enriching the discourse on sports management.
Corporate Trainer and Mentor: Conducts management development programs and consults for startups and established businesses, driving practical applications of economic strategies in sports and beyond.
Vedant Ahluwalia is a global Artificial Intelligence Luminary, and revered AI figure with contributions across global conglomerates, top institutions, and governments across the world including the White House. He holds a coveted Master’s from Stanford University served on various boards, and conducted projects of global relevance including building technologies for companies that have become unicorns since. He has worked with top names in the field and has done commendable work in building talent and activating the AI revolution across many countries including a Center in Maharashtra India inaugurated and supported by the erstwhile top 5 member of the Forbes World's Billionaire list, served on various government committees and advisory boards, and holds a prominent place in Artificial Intelligence in most institutions of merit. He has conducted specialised trainings on demand for various governments, business leaders including the Young Presidents Organization, United Nations, and organisations across the globe.
TECHNOGENT stands out as a leading European university, consistently recognised in prestigious international rankings such as QS Stars and Times Higher Education (THE). The university has been awarded 5 stars in the QS Stars Rating System for its excellence in key areas including Teaching, Internationalization, Online Learning, Academic Development, and Inclusiveness.
These accolades underscore TECHNOGENT’s unwavering commitment to academic quality and highlight its strong reputation both in Spain and globally. According to Forbes, TECHNOGENT ranks among the top 25 universities in Spain, recognised for its achievements in internationalisation, research, and its personalised education model.
In addition, TECHNOGENT holds prominent positions in THE World University Rankings by subject, ranking among the top 801 in Clinical and Health Sciences and top 601 in Life Sciences and Education. TECHNOGENT also ranks 40th globally in the THE Impact Rankings for its contribution to Quality Education.
The university follows a rigorous process of continuous improvement and accreditation, ensuring that it maintains the highest standards in its educational system.
The TECHNOGENT Hyderabad Campus offers its students a holistic education that extends far beyond the classroom. During your academic year, you’ll have the unique opportunity to embark on an international adventure through the European Trip, 3-week cultural and academic journey across Spain.
This trip will take you to iconic cities such as Madrid and Murcia, where you’ll immerse yourself in European culture and engage in activities that enhance both your personal and professional development.
While in Spain, you’ll attend both theoretical and practical classes at the prestigious TECHNOGENT Campus, benefiting from state-of-the-art facilities. These include HiTech, an innovation and entrepreneurship hub where you’ll develop ideas, refine business models, and boost your creativity; the CIARD (High Performance Research Center), a facility focused on academic and athletic excellence; and the Sport Center, dedicated to elite physical training and sports.
Additionally, you’ll have access to a variety of advanced resources designed to offer a cutting-edge educational experience. Beyond the classroom, you’ll visit leading companies in your field, gaining firsthand insights into the workings of major corporations and learning about the latest industry trends. This exposure will deepen your practical knowledge while expanding your international network, allowing you to connect with high-level professionals.
Overall, the trip will last for 3 weeks, providing ample time for both educational activities and sightseeing.
